Helping companies define marketing strategies that focus on how they want to present their brands to consumers, and position themselves within the marketplace. This includes defining brand positioning, target audiences, competitive landscapes, and the key values that shape a clear and distinctive brand identity.

Identifying a strategic vision based on the brand's core values to define an identity which is coherent and distinctive, bringing creative projects from ideas to reality. From visual language and product direction to storytelling and communication, I ensure that every creative expression remains consistent with the brand’s identity and vision.

Ideating and producing innovative designs for the luxury industry (Jewellery, High Jewellery, Wearables). 

My creative process combines hand sketching, hand drawing and traditional design techniques with contemporary digital and AI-assisted tools, moving fluidly from initial intuition to refined, production-ready concepts.

Performing market research, trend analysis, and design consultancy for Jewellery (Fashion/ Fine/ High), Lifestyle Accessories, and Wearables projects. I support brands in identifying new opportunities, refining their product offering, and making informed creative and strategic decisions.